Elena Bridgers
Product Marketing Consulting Services
Bio
Elena has 12+ years of experience as a management consultant and product marketer. She holds an undergraduate degree from Stanford University and a master's degree in strategic management from HEC Paris. She has helped dozens of companies, both large and small, to hone their messaging and accelerate their growth. Notable clients include Club Med, Accor Hotels, HPE, as well as many smaller companies and startups.
Hone your product offering and messaging
As a former product manager, Elena is a firm believer in getting the product and the core messaging right first. If the product is not something that has a strong pull, and the message doesn't click, then the rest won’t matter. One of the fastest ways to get good feedback on your product and messaging is through qualitative customer interviews. When combined with quantitative testing and competitive research, this will help you position your product in a competitive market. I can guide you through this process in order to help you uncover the best version of your product and messaging.
Design an optimal marketing funnel
Depending on your industry and your go-to-market strategy, your marketing funnel will look different. I have extensive experience helping both B2B and B2C companies across a range of industries to optimize their marketing funnels to deliver results. Don't waste your money on ads until you have a proven product and message and a strategy for converting customers at every step of the funnel. I will help you design this strategy based on your unique business goals and industry dynamics.
Evaluate monetization strategies
Even if you are already monetizing, most businesses benefit from regular re-evaluation of their business model. Is your industry changing? Have your competitors figured out new ways of cashing in? Often, the most successful companies have multiple, parallel monetization strategies. I can help you evaluate the most lucrative strategies in your industry build a plan for hitting your revenue goals.
Build a robust social media strategy
Social media is an essential part of any B2C business advertising strategy these days, but the social media game has changed drastically in the last year. Video is now the name of the game and growth depends on being able to create viral content in a competitive landscape. I have grown my Instagram platform organically to over 50,000 followers in less than 6 months and it was not just luck. I can help you unpack the confusing, contradictory messaging about how to grow your platform and put together an effective strategy for organic growth.In addition to organic growth, paid advertising and partnerships are essential pillars of any good social media strategy. Don't waste your money on ads until you understand how this works and how to get the best return on your spending.
Go deep on customer research
I am an expert in both qualitative and quantitative customer research. There is a right way and a wrong way to do customer research. Do it wrong, and people will just tell you what you want to hear. You spin your wheels and come away with bad information. I can help you design and conduct customer research in a way that will delivery real, actionable insights, no matter what the question is that you are trying to answer. I also have an extensive network of experts I can leverage to line up the right interviews with buyers and decision-makers in your industry.